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    DemandStream Digital — Plumbing & HVAC Growth Marketing
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    Free Calculator for Plumbing and HVAC

    Ad Budget Calculator

    See exactly what your Google Ads budget delivers in booked service calls and revenue. Build your own job mix by service line so the numbers reflect your business, not a generic average.

    Choose Your Trade

    Selecting a trade auto fills the campaign benchmarks and rebuilds the service mix with that trade's catalog. Override any field to match your own numbers.

    Campaign Inputs

    Adjust to match your service area and operations.

    $
    $
    %
    %

    Office Call Booking

    Ads create the call. Your office decides if it becomes a job.

    %

    Job Mix by Service

    List the service lines you actually book from Google Ads. For each line, enter the share of jobs it represents and your average invoice. The shares should add up to 100%.

    Mix total: 100%
    Service line
    Share of jobs
    Average invoice
    Remove
    %
    $
    %
    $

    Blended average ticket: $1,596 across your mix.

    %

    Projected Results

    Expected outcomes based on your inputs and job mix.

    Projected Return on Ad Spend

    6.38x

    +123%

    Every $1 in ad spend returns $6.38 in revenue and $2.23 in gross profit.

    Website visits

    240

    Clicks from your ads

    Inbound calls and leads

    19

    Phone rings the office answers

    Booked service calls

    12

    Calls turned into scheduled jobs

    Cost per booked call

    $250

    Total spend divided by jobs

    Revenue generated

    $19,152

    At your blended ticket of $1,596

    Gross profit

    $6,703

    Revenue times your margin, before ad spend

    Revenue Left on the Table

    $11,172 per month

    Your office is letting roughly 7 ad funded calls go unbooked each month. Same ad budget, more revenue when the booking rate climbs.

    Estimated impressions implied by your CTR: 4,800.

    Note: Projections use industry benchmarks for plumbing and HVAC search campaigns. Actual results depend on market competition, season, landing page quality, call handling, and tracking setup. Use this tool to size your budget and pressure test assumptions before scaling spend.

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    See If Your Market Is Available

    Tell us where you operate and what you're working toward. We'll take it from there.

    One plumbing company per market. Your competitors don't get in.

    You receive clear monthly reports showing leads, calls, and ROI. Proactive updates keep you informed every step of the way.

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