SEO Recovery for Las Vegas Plumbing & HVAC Company
Performance Turnaround (-54% → +3% YoY Organic Traffic)
65
Keywords Tracked
10+
#1 Rankings
15+
#2 Rankings
25x+
ROI Range
★Key Highlights
#1 HVAC Contractor Las Vegas
Secured the top organic position for the highest-value HVAC keyword in the Las Vegas market.
Top 3 Google Maps for Plumber Las Vegas
Ranking in the Local 3-Pack for the primary plumbing keyword — driving direct calls and map-based leads.
57pt Performance Swing
From -54% YoY decline to +3% growth — a complete trajectory reversal in just 5 months.
1The Challenge
This Las Vegas-based plumbing and HVAC company had experienced long-term year-over-year declines due to tracking issues, prior mismanagement from agency transitions (RYNO → Blue Corona), and no structured SEO foundation. Previous campaigns became lost in the shuffle with limited progress.
- Multi-year year-over-year organic traffic decline (-54% at worst)
- Previous agency transitions led to inconsistent strategy and poor communication
- Missing GA4 filters and fragmented performance tracking
- Lost historical redirects causing traffic leakage
- Low-quality backlinks from prior campaigns requiring detox
- No structured SEO methodology or keyword strategy in place
2Our Approach
We delivered a comprehensive SEO Roadmap in July 2025, then launched a structured multi-phase campaign in August 2025 focused on on-page repairs, safe off-page link building, and a Hub-and-Spoke content strategy. Within 5 months, we reversed the negative trend entirely.
- July 2025 Roadmap: Full visual, on-page, and technical audit
- Competitor backlink gap analysis and link detox/disavow
- Historical URL redirect mapping and recovery
- Keyword clustering and mapping with schema recommendations
- Phase 1 Foundation: Structured & unstructured citation cleanup
- On-page optimization and schema deployment across all service pages
- GSC indexing and sitemap cleanup, GA4 event setup
- GBP optimization with our proprietary 120% methodology
- Phase 2+: Monthly guest posts on safe, niche-relevant domains
- GBP posting and QA updates, mixed-link campaigns
- Hub-and-Spoke content methodology with Core30 and Compact Keyword frameworks
3The Results
From -54% YoY decline in February 2025 to +3% YoY growth in December 2025 — a complete 57 percentage point swing reversing multi-year negative trends in just 10 months. 65 keywords now tracked, with #1 ranking for HVAC contractor Las Vegas, Top 5 for plumbing Las Vegas & plumber Las Vegas, and Top 3 Google Maps for plumber Las Vegas.
- 57 percentage point performance swing (-54% to +3% YoY)
- First positive YoY growth achieved by December 2025
- 65 keywords tracked with majority in Top 7 positions
- #1 for 'HVAC contractor Las Vegas'
- #1 for 'plumbing and hvac services'
- #1 for 'plumbing fixture replacement'
- #1 for 'duct insulation contractors near me'
- #1 for 'duct insulation companies near me'
- #1 for 'tankless water heater solutions'
- #1 for 'new water heater installation services'
- Top 3 Google Maps for 'plumber Las Vegas'
- Top 5 for 'plumbing Las Vegas' (4.4K search vol)
- Top 5 for 'plumber Las Vegas'
- #2 for 'water line repair las vegas' (▲15 from Sep)
- #2 for 'air duct repair las vegas' (▲8 from Sep)
- #2 for 'heater repair near me' (▲8 from Sep)
$Recovery Trajectory & Revenue Impact
$40K+
Est. Monthly Revenue
High
ROI
- Complete reversal of multi-year decline trajectory within 5 months of execution
- Strategic focus on high-profit services: water heaters, HVAC, plumbing
- 10+ #1 rankings and 15+ #2 rankings for high-conversion service terms
- 65 keywords tracked with majority ranking in Top 7 positions
- December 2025: $40K year-over-year revenue growth attributable to organic
- Strong ROI from focused SEO execution
SEO Investment: →Revenue: $40K+
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