Surge
Own your territory and take competitors' share. Advanced visibility, automation, and expansion.
Best for: Established companies competing in larger or more competitive markets.
You've outgrown a single city, you're trading punches with two or three real competitors, and you need a system that wins at scale.
At the Surge level, the question is no longer whether you can generate leads. The question is whether you can own a market, expand into the next one, and keep your competitors off the map while you do it. Surge layers multi-channel paid, multi-city service-area expansion, competitive displacement, and custom automation engineered around your operations. Built for shops with the capacity to absorb a surge in booked work and the ambition to be the name everyone in the market hears first.
Expand aggressively across your market with multi-city reach, multi-channel paid, competitive displacement, and custom automation engineered around your business.
Your complete Surge build.
Every system, every channel, every workflow. No add-ons required to launch.
Expansion & Domination
- Multi-City Service-Area Expansion
- Multi-Channel Paid (Meta, YouTube, Display)
- Competitive Displacement Campaigns
- On-Page Authority Building, 8/mo
- Off-Site Authority (quarterly placements)
- Competitive Visibility Tracking
- Competitive Review Tracking
Premium Tools
- HVAC / Plumbing Cost Estimator
- AI Chatbot Optimization
- Advanced ROI Dashboards
Custom Automation
- Custom Workflows
- CRM / Payment / Calendar Integrations
- Team Training
- Database Reactivation Campaign
Partnership
- Monthly Strategy Reviews
- Priority Support
Your first 90 days, mapped.
The metrics this tier is built to move.
Outcomes vary by market, capacity, and how fast you answer the phone. These are operating ranges across our plumbing & HVAC clients on this tier.
Real shops. Real words. Real money found.
- You want to own, not just compete in, your market
- You're expanding into new cities or service areas
- You have the capacity to handle a surge in booked jobs
- You want custom automation wired into your operations
- You're a single-truck operator just getting started
- You're not ready for aggressive ad spend
- You haven't proven the model at Source or Current first
Your ad spend is always your money, paid to Google directly. Never marked up. Surge includes hands-on management up to $10,000/mo in spend. Beyond the cap: 20% of spend, dropping to 15% above $10,000/mo.
Surge FAQ
Claim Your Territory
One plumbing company and one HVAC company per market. A short, no-pressure conversation to confirm fit before any pitch.
Schedule a Growth AuditDemandStream Digital. Growth systems for plumbing & HVAC.
Month-to-month after the initial term. Ad spend billed separately as pass-through.

