The Difference
Paid Advertising Is Demand Control
SEO builds authority over months. Paid advertising activates in days.
When a freeze event hits and your competitors are spending, you need to be in front of the call before it goes to voicemail. When February is slow and installs are stacking up, a targeted push can fill three weeks of open board time.
That is what paid advertising does for plumbing and HVAC companies. It gives you a lever. Pull it when you need it. Ease off when capacity is full. Scale into the markets where you want to grow.
The measurement that matters is not impressions or clicks. It is cost per booked call, booking rate, and whether the dispatch board can handle what comes in.
Days, Not Months
Paid campaigns activate fast. Results are measurable within the first billing cycle.
Scale Up or Down
Budget adjusts to your capacity. Peak season. Shoulder season. Emergency surge.
Emergency Capture
High-intent searches happen now. Paid ads put you in front of them before the call goes elsewhere.
Install Pipeline
Timed pushes during shoulder months fill the board when organic traffic slows.
Paid advertising does not replace SEO. It accelerates what SEO builds and fills the gaps SEO cannot close fast enough.
The Problem
Why Most Contractor PPC Campaigns Fail
Most PPC agencies running contractor campaigns are chasing the wrong number. They track clicks and leads. They report impressions and CTR. None of that shows up on the dispatch board.
A plumbing or HVAC PPC campaign that is not built around booked calls, booking rate, and capacity is a budget leak. The calls come in. The wrong ones get booked. The board fills with low-margin work. And the agency sends a report showing record click volume.
We build paid campaigns around how plumbing and HVAC companies actually measure growth. Not how ad platforms measure activity.
What We Deploy
Paid Advertising Channels We Deploy
Each channel serves a different part of the demand curve. No channel grouping. Each is scoped, managed, and reported separately. Web design is included because a paid campaign is only as strong as the page it sends traffic to.
Google Search Ads
- ✓High-intent keyword targeting for emergency and install searches
- ✓Repair vs install campaign segmentation
- ✓Geo-priority bidding by ZIP and service corridor
- ✓Negative keyword discipline to eliminate low-margin calls
- ✓Device-level optimization for mobile emergency searches
Local Services Ads (LSA)
- ✓Pay-per-lead structure with Google Guarantee
- ✓Budget pacing aligned to peak demand windows
- ✓Review score management to protect lead flow
- ✓Service category optimization for high-margin call types
- ✓Profile discipline and dispute tracking
Microsoft / Bing Advertising
- ✓Lower cost-per-click than Google in most markets
- ✓Older homeowner demographic with higher install intent
- ✓Install-heavy and replacement-focused search behavior
- ✓Market expansion beyond Google's auction
Facebook Advertising
- ✓Retargeting homeowners who visited but did not book
- ✓Install and replacement promotion campaigns
- ✓Financing offer pushes to increase close rate
- ✓Maintenance agreement acquisition campaigns
Instagram Advertising
- ✓Visual install and replacement job showcases
- ✓Story-based retargeting sequences
- ✓Seasonal promotional campaigns before peak demand
- ✓Brand reinforcement during high-competition windows
LinkedIn Advertising
- ✓Commercial HVAC targeting by industry and company size
- ✓Property manager and facility director outreach
- ✓Multi-location service contract development
- ✓Facility management and building operations audiences
Web Design
- ✓Landing pages built to convert paid traffic into booked calls
- ✓Service-specific pages matched to ad campaign intent
- ✓Mobile-first build for emergency search behavior
- ✓Speed and Core Web Vitals that protect Quality Score
- ✓Ad-to-page message match that improves booking rate
Paid Advertising Built for Both Trades
Every channel, Google Search, LSA, Facebook, and Programmatic, points to one outcome: more booked service calls. Engineered separately for each trade.
Plumbing Paid Advertising
Emergency-first campaign architecture built for plumbing companies. From drain cleaning and water heater replacement to slab leak and repipe campaigns. We capture urgent demand and defend high-margin services.
Also available for multi-location plumbing operators.
See Plumbing Paid AdvertisingHVAC Paid Advertising
Seasonal demand control built for HVAC operators. Repair vs install segmentation, emergency surge defense, shoulder season install pushes, and commercial expansion. Built around how HVAC revenue actually moves through the year.
Also available for multi-location HVAC operators.
See HVAC Paid AdvertisingThe Process
Our Paid Advertising Process
Every paid campaign we build follows the same four-phase sequence. Tracking first. Architecture second. Refinement third. Capacity control fourth. We do not run spend before attribution is clean. We do not scale before booking rate is measured. The sequence matters.
Tracking & Attribution Integrity
A paid campaign that cannot measure cost per booked call is building toward the wrong outcome. Before we build a single ad group, we confirm that every inbound call is tracked, every booking is attributed to a source, and every campaign has a clear cost-per-booked-call baseline. That number is what we measure against.
What This Phase Includes
What Gets Measured
The Metrics That Actually Matter
Most PPC reports are full of numbers that do not show up on the dispatch board. These are the only numbers that do.
What Most Agencies Report
What We Report
Every metric we report connects to what shows up on your dispatch board. If it doesn't tie to a booked call, a booking rate, or a cost per booked call, it doesn't belong in the report. That's the standard we hold every paid advertising campaign to.
Selective Fit
Is Paid Advertising Right for Your Business?
Paid advertising works best when the operation behind it is ready to handle what comes in.
This Could Work Well
Probably Not a Fit
One Plumbing Company. One HVAC Company. Per Market.
When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives aligned with yours and guarantees the strategy we build is designed to put you ahead — not split between you and the shop down the street.
Markets fill. If yours is still open, it's worth confirming now before a competitor does.
Check Your MarketCOMMON QUESTIONS
Frequently Asked Questions About Paid Advertising for Plumbing & HVAC
Budget & Channels
Results & Fit
The Connection
Paid Ads and SEO Together Control the Market
Running paid ads without SEO means paying full price for every call, indefinitely. Running SEO without paid ads means slower fills during shoulder seasons and no emergency surge defense.
When both run together, the blended cost per booked call drops. Organic traffic converts at a higher rate when your reviews and GBP are strong. Paid campaigns perform better when your landing pages are built for intent, not just traffic.
The data crossfeeds. Call tracking from paid campaigns informs which keywords to build organic content around. Review velocity from the reputation system improves paid ad Quality Scores. Every channel makes the others more efficient.
SEO lowers blended CPL
Every organic call that books reduces the average cost across your paid budget.
Reviews improve Quality Score
Google rewards advertisers with strong reputation signals. Better scores mean lower CPCs.
Organic plus paid dominance builds trust
Showing in both Map Pack and paid results on the same search increases call preference.
Retargeting supports organic visitors
A homeowner who found you through SEO but did not call can be recaptured through paid retargeting.
Data crossfeeds between channels
Call volume, booking rate, and keyword data flow between SEO and paid to refine both.
The Bigger Picture
Paid Advertising Is Part of a Bigger Growth System
Paid advertising produces the strongest results when it runs inside a connected system. Not as a standalone channel managed in isolation.
Your paid campaigns perform better when your GBP reviews are strong, your landing pages are built for intent, and your call tracking feeds data back into campaign decisions. Your SEO lowers the blended cost per booked call over time. Your email marketing reactivates past customers before they search and click on a competitor's ad.
When every channel pulls toward the same outcome, more booked service calls at a lower cost, the system compounds. When paid advertising runs alone, it works. When it runs connected, it works harder.
Paid
Advertising
Demand control across 6 channels
Local SEO
Google Maps / GBP
Reputation Management
Email Marketing
Reporting & Dashboards
Web Design
Ready to Control Your Demand?
Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing client and one HVAC client per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air | Google Review