The Problem With Generic PPC
HVAC Paid Advertising Is Not Generic Contractor PPC
HVAC advertising requires specialization. Seasonal volatility, emergency-first search behavior, repair vs install segmentation, and commercial growth opportunities all require structured campaign architecture. Generic contractor PPC applies the same keyword list and bid strategy to every trade in every season. Budget leaks on low-intent traffic. Emergency calls in July go to competitors who are bidding more precisely on the right terms.
A no-cool call in August and a system replacement inquiry in September require different pages, different copy, different conversion paths, and different bid logic. When campaigns group them together, neither converts correctly — and the reporting hides it.
HVAC paid advertising has to be engineered around heating and cooling cycles, repair vs install intent, and how HVAC customers actually search during emergencies. Not templated from a generic contractor package.
Seasonal Demand Swings Require Seasonal Bid Control
Running the same bids in July as in February ignores how HVAC revenue actually moves. Campaigns that cannot adjust to your season waste money at both peaks.
Repair and Install Require Different Campaign Funnels
A homeowner searching for emergency AC repair has different intent and a shorter decision cycle than one researching a replacement system. One campaign cannot serve both.
Emergency Calls Are Mobile-First and Time-Critical
Most no-cool and no-heat searches happen on a phone. Campaigns without mobile-first bidding and call extensions lose those calls before the ad even loads.
Install Economics Require Install-Specific Architecture
A system replacement carries higher ticket value, financing sensitivity, and a longer decision cycle. It needs separate landing pages, separate messaging, and separate tracking from repair campaigns.
After-Hours Emergency Demand Is High-Margin Demand
HVAC emergencies happen at night and on weekends. Campaigns without after-hours scheduling and GBP configuration leave the highest-margin calls uncaptured.
Average time to cost-per-booked-call stability
Service-specific campaign types built per client
Campaigns connected to ServiceTitan or comparable CRM
Built for operators who measure marketing on the dispatch board, not the dashboard.
What We Deploy
Paid Channels for HVAC Companies
Each channel serves a different part of the demand curve. None are grouped. Each is scoped, managed, and reported separately.
Search Advertising
Search advertising captures homeowners actively searching for HVAC service right now. No-cool calls in July. No-heat calls in January. System replacement inquiries in September. These are the calls that fill the dispatch board — and search is where they start.
Service Targets
- ✓AC repair near me
- ✓Furnace repair
- ✓HVAC replacement
- ✓Heat pump installation
- ✓Emergency HVAC service
Platforms Deployed
- ✓Google Search Ads
- ✓Microsoft / Bing Ads
Facebook Advertising
- ✓Pre-season tune-up and maintenance agreement campaigns
- ✓System replacement and install promotions
- ✓Financing offer campaigns to increase close rate on replacements
- ✓Retargeting homeowners who visited but did not book
- ✓Shoulder season install push campaigns
Instagram Advertising
- ✓Before-and-after system installation showcases
- ✓Story-based retargeting sequences for replacement researchers
- ✓Seasonal promotional campaigns before peak demand windows
- ✓Brand reinforcement during high-competition summer and winter periods
LinkedIn Advertising Commercial HVAC
- ✓Property manager and facility director targeting
- ✓Commercial HVAC contract development
- ✓Multi-location and multi-building service opportunities
- ✓Building operations and facility management audiences
Programmatic Advertising
Programmatic expands reach beyond search. It reinforces visibility across the web and on Connected TV before and during peak demand windows. It supports emergency search capture — it does not replace it.
- ✓Retargeting across the web after search and site visits
- ✓Geographic audience targeting by climate zone and neighborhood
- ✓Connected TV (OTT) placements via AdRoll and Mountain
- ✓Brand reinforcement before summer heat season and winter freeze season
Not Clear Which Channel Fits Your Market?
Repair, replacement, and commercial growth each require a different paid mix. We scope it to your market and your season.
Claim Your Territory TodayCampaign Architecture
Repair and Install Campaigns Require Separate Strategies
Emergency HVAC calls are urgent, mobile-first, and call-driven. A homeowner with a no-cool at 9pm on a Friday is not comparing quotes. The decision cycle is short. The campaign has to be built around that urgency.
- ✓Emergency keyword targeting (no-cool, no-heat, AC not working, furnace down)
- ✓Mobile-first bid weighting
- ✓Call extension prioritization
- ✓24/7 ad scheduling for after-hours emergency capture
- ✓Same-day service messaging
System replacement has a longer decision cycle, higher ticket value, and financing sensitivity. A homeowner researching replacement costs is not calling immediately — they need education, proof, and a reason to choose you.
- ✓Research-intent keyword targeting (AC replacement cost, HVAC system cost, new heat pump)
- ✓Financing offer messaging
- ✓Before-and-after install proof content
- ✓Higher budget allocation justified by replacement ticket value
- ✓Separate tracking from repair campaign data
Mixing repair and install intent into one campaign produces unclear data and diluted conversion. Separation protects margin on both sides of the revenue curve.
The Connection
HVAC SEO and Paid Advertising Together Control the Market
Paid advertising captures the call right now. SEO builds the authority that makes every call cheaper over time.
When both run together, the blended cost per booked call drops. Organic traffic from HVAC SEO converts at a higher rate when your GBP reviews are strong and your Maps presence is active. Paid campaigns perform better when landing pages are built for HVAC search intent — not generic contractor pages.
The data crossfeeds. Keywords that produce booked calls in paid campaigns inform which service pages to build organically. Review velocity from the reputation system improves paid ad Quality Scores. When every channel is connected, each one performs better than it would alone.
Revenue Visibility
HVAC Paid Advertising Connected to Your Dispatch Board
Most ad campaigns stop at clicks and leads. Neither number shows up on the dispatch board. We connect campaign data to call tracking, booking rate, and where available, closed job revenue from ServiceTitan and similar CRMs. The measurement that matters is cost per booked call by service type — not cost per click by keyword.
Integration Points
- ✓Call tracking connected to keyword and campaign source
- ✓Booking rate measured by call type — repair vs install vs maintenance
- ✓Closed job revenue attributed back to campaign and channel
- ✓Cost per booked call tracked by service category
- ✓Seasonal revenue patterns used to inform bid calendar and budget allocation
Built for Both
Paid Advertising Built for Both Trades
Plumbing and HVAC operate on different demand cycles, different seasonality, and different campaign logic. Each gets its own architecture.
Plumbing Paid Advertising
Emergency-first campaign architecture for plumbing companies. Drain, sewer, water heater, repipe — each service gets its own campaign structure and tracking.
Also available for multi-location plumbing operators.
See Plumbing Paid AdvertisingHVAC Paid Advertising
Seasonal demand control for HVAC operators. Repair vs install segmentation, emergency surge defense, and shoulder season install pushes built around your heating and cooling cycle.
Also available for multi-location HVAC operators.
You are hereSelective Fit
Is HVAC Paid Advertising Right for Your Company?
We work best with HVAC companies that have the capacity and systems in place to handle what paid advertising brings in.
This Could Work Well
Probably Not a Fit
One HVAC Company Per Market.
When you work with DemandStream, your competitors don't. We take one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead — not split between you and the shop down the street.
If your market is available, it's worth finding out now.
Claim Your Territory TodayCOMMON QUESTIONS
Frequently Asked Questions About HVAC Paid Advertising
Campaign & Budget
Results & Fit
Ready to Control Your Demand?
Tell us where you operate and what you're working toward. We'll take it from there.
One HVAC client per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air | Google Review