The Pattern We See
Why Most Marketing Reporting Fails
You have seen this before. Reports go out monthly, but you do not read them. When you do, you are confused. The conversation always starts with 'I do not understand what I am getting for my money.'
Pages of metrics with no narrative. You receive spreadsheets instead of stories. Numbers without context create confusion, not confidence.
Rankings and traffic are interesting, but you care about leads and revenue. Reports that do not connect marketing to money leave value on the table.
Reports go out when someone remembers to send them. Inconsistency signals disorganization and erodes confidence in the partnership.
The same report regardless of your goals or preferences. What matters to a plumber differs from what matters to an HVAC company. One-size-fits-none.
Each report exists in isolation. No comparison to last month. No trend lines. No narrative arc. You cannot see whether things are improving or declining.
We build reporting that tells the story you need to hear. You understand your value. Your marketing dollars are accountable.
What Actually Changes When Reporting Works
The outcomes you experience when you understand your marketing performance.
Confidence in Your Marketing Investment
When you understand your results, you invest with confidence. Clear reporting transforms uncertainty into strategic decision-making.
Better Conversations With Your Team
When the report tells the story, you do not have to guess at what is working. Reporting becomes a decision tool, not a chore.
Strategy Improves With Data
Good reporting informs better decisions. Data-driven strategy leads to better results and smarter investments.
Growth Becomes Predictable
When you see clear ROI, investing more makes sense. Reporting that proves value opens the door to scaling what works.
From Setup to Automated Delivery
Every reporting program is customized to your business needs. This is how we build it.
Requirements, Integrations & Baseline
Discovery
Understanding what matters to you and connecting the data sources that tell the story.
What This Phase Includes
- Requirements gathering based on your goals
- KPI and metric prioritization
- Data source identification
- Platform integrations (GA, GSC, Ads, etc.)
- Call tracking setup (if needed)
- Baseline metric establishment
Initial dashboard and report setup typically takes 2-3 weeks. Ongoing refinement is continuous based on feedback.
The Levers We Pull
The Levers We Pull Based on Your Needs
Each component is scoped based on your business needs and goals.
Custom Dashboards
Live dashboards that give you real-time visibility into campaign performance.
Monthly Performance Reports
Comprehensive reports with executive summaries, detailed metrics, and actionable insights.
Rank Tracking & Visibility
Daily rank monitoring for target keywords, local pack positions, and visibility trends.
Call Tracking & Attribution
Dynamic number insertion, call recording, and multi-touch attribution that connects marketing to leads.
ROI & Revenue Analysis
Closed-loop reporting that ties marketing activities to revenue outcomes and proves value.
Strategic Review Decks
Professional slide decks and QBR materials for strategic growth conversations.
Before We Talk
We Are Selective About Who We Work With
Fit matters more than volume. This is who gets results, and who should look elsewhere.
This Could Work Well
Probably Not a Fit
What Plumbing Operators Say
Real Results. Real Operators.
These are not agency reviews. These come from plumbing companies that wanted more booked calls and got them.
"Working with our SEO partner has been one of the best marketing decisions we've made. In just a few months, he has completely transformed our SEO performance with a roadmap that is not only strategic, but clearly tailored to our business. For the first time, we don't feel like we're guessing. We have a plan, data to back it up, and a partner who keeps us accountable. What truly sets him apart is transparency. After past experiences with agencies where SEO felt like a "black box," it's refreshing to work with a team that provides real, clear data and explains what's working and why. His insights are thoughtful, his ideas are strong, and his use of AI is smart and intentional, not gimmicky. Beyond the strategy, the results speak for themselves. We saw a 40% year-over-year revenue increase this past December, and while SEO isn't the only factor, it has absolutely contributed to that growth. He is passionate about what he does, and it shows in both his work and his team. This is not a vendor relationship. This is a true partnership. If you're looking for an SEO company that is strategic, transparent, and genuinely invested in your success, I can't recommend him enough."
Pure Plumbing & Air
Google Review
Common Questions
Frequently Asked Questions
Customization & Branding
Technical & Integrations
Delivery & Support
The Bigger Picture
Reporting Is One Piece of the 360° Growth Engine
Effective local marketing is interconnected.
Reporting proves the value of SEO, paid media, and email. It connects activities to outcomes. We offer each service independently, but the magic happens when they work in concert.
One Plumbing Company. One HVAC Company. Per Market.
When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead, not split between you and the shop down the street.
If your market is available, it's worth finding out now.
Claim Your Territory TodaySee If Your Market Is Available
Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing company per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air — Google Review