Email Marketing ROI Calculator
Show clients the true value of email marketing. Calculate opens, clicks, conversions, and lifetime revenue from consistent email programs.
Email Program Inputs
Adjust these values based on your client's list size and email frequency.
Industry Benchmarks
Note: Default rates are 2024-2025 industry averages from HubSpot, Klaviyo, MailerLite, and Campaign Monitor. For accurate projections, replace with your client's actual metrics.
List & Sending
Engagement Rates
Revenue Factors
Projected Results
Expected monthly outcomes based on your email program inputs.
5:1
+350%
For every $1 spent on email marketing, your client generates $5 in lifetime revenue.
$0.11 revenue per email sent
Email Funnel
Emails Sent
20,000
5,000 subscribers × 4 sends
Opens
8,470
42.35% of emails opened
Clicks
460
2.3% click-through rate
Conversions
6
1.22% of clickers convert
$900
From this month's campaigns
$2,250
2.5x customer value
Performance Factors
Compared to industry averages for open rate, click rate, and conversions
Note: These projections are based on 2024-2025 industry research. Email marketing typically returns $36-$42 for every $1 spent (Litmus, 2023). Actual results depend on list quality, content relevance, and send frequency.
Understanding Email Marketing ROI
Email consistently delivers the highest ROI of any marketing channel. Here's why it works and how to maximize returns.
Why Email Delivers the Highest ROI
You Own the Audience
Unlike social media, you control access to your subscribers. No algorithm changes can take that away.
Permission-Based
Subscribers chose to hear from you. This intent translates to higher engagement and conversion rates.
Low Cost Per Contact
Once a subscriber is on your list, reaching them costs fractions of a cent compared to paid advertising.
Drives Repeat Business
Email keeps customers engaged between purchases, dramatically increasing lifetime value.
Industry Email Benchmarks
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Open Rate | 15-20% | 21-30% | 30%+ |
| Click Rate | 1-2% | 2.5-4% | 4%+ |
| Conversion Rate | 0.5-1% | 1-2% | 2%+ |
| Unsubscribe Rate | 0.5%+ | 0.2-0.5% | <0.2% |
| ROI | 20:1 | 36:1 | 42:1+ |
Sources: Mailchimp, Campaign Monitor, Litmus, DMA 2023
Key Email Success Factors
List Quality
A smaller, engaged list outperforms a large, unresponsive one. Focus on quality opt-ins and regular list hygiene.
Segmentation
Targeted emails to specific segments get 14% higher open rates and 100% higher click rates than broadcasts.
Automation
Automated emails generate 320% more revenue than non-automated. Welcome series and abandoned cart flows are essential.
Deliverability
Proper authentication (SPF, DKIM, DMARC) and list hygiene ensure emails reach the inbox, not spam.
Mobile Optimization
Over 60% of emails are opened on mobile. Responsive design isn't optional—it's required.
Consistency
Regular sending keeps your brand top-of-mind and trains inbox providers that you're a legitimate sender.
Common Email Marketing Mistakes
Buying or renting email lists
Fix: Build your list organically through opt-in forms, lead magnets, and customer purchases.
Sending without a strategy
Fix: Develop a content calendar that mixes promotional, educational, and engagement content.
Ignoring mobile users
Fix: Test every email on mobile before sending. Use single-column layouts and large tap targets.
No segmentation
Fix: Segment by purchase history, engagement level, and interests for targeted messaging.
Inconsistent sending
Fix: Set a predictable schedule. Sporadic sending hurts deliverability and subscriber expectations.
Only selling, never giving
Fix: Follow the 80/20 rule: 80% value-add content, 20% promotional. Build trust before asking for the sale.
Ready to Offer Email Marketing to Your Clients?
Our white-label email marketing services let you add a high-margin offering without building the team. We handle strategy, execution, and reporting while you maintain the client relationship.
Explore White-Label Email ServicesSEO Series Pricing Matrix
Pricing aligned to market competition and execution intensity. Choose the series that matches your client's competitive reality.
Low Competition (LC)
Stable, lightly contested markets with minimal competitive pressure
Typical Industries
- •Low SERP saturation
- •Few authoritative competitors
- •Steady work maintains rankings
Medium Competition (MC)
Active markets requiring consistent effort to win and hold position
Typical Industries
- •Competitors investing inconsistently
- •Rankings move with effort
- •Results compound over time
High Competition (HC)
Saturated, high-stakes markets requiring aggressive, sustained investment
Typical Industries
- •High CPCs and strong demand
- •Continuous competitive pressure
- •Rankings need active defense
Client Success Manager: Add $150/mo to any tier for dedicated account management and enhanced communication.
Our Model vs. Other Options
See how our fulfillment compares to hiring in-house or working with a traditional agency. Protect your margins while delivering expert-level work.
| Service | In-House Hire(salary + overhead) | Typical Agency(retail pricing) | Partner(your cost) |
|---|---|---|---|
Local SEO (per location) Includes technical SEO, content, citations, link building | $4,000 - $8,000 | $1,500 - $3,000 | $604 - $1,979 |
Google Business Profile Management Posts, Q&A, review response, photo optimization | $1,500 - $3,000 | $500 - $1,000 | $300 - $600 |
Paid Media Management Plus % of ad spend for larger budgets | $3,000 - $6,000 | $1,000 - $2,500 | $400 - $1,200 |
Email Marketing Strategy, copywriting, automation, reporting | $2,500 - $5,000 | $1,000 - $2,000 | $400 - $1,000 |
Content Marketing Blog content, location pages, service pages | $3,000 - $6,000 | $1,200 - $2,500 | $500 - $1,200 |
Inbound Marketing (Full Suite) SEO, GBP, content, email, reporting combined | $8,000 - $15,000 | $3,500 - $6,000 | $1,500 - $2,600 |
Beyond Cost: Key Differences
| Feature | In-House | Typical Agency | Partner |
|---|---|---|---|
| Hire & train specialists | |||
| Predictable monthly costs | |||
| Scale up/down instantly | |||
| Specialized deliverables | |||
| Your brand, your client relationship | |||
| No overhead or benefits costs | |||
| Expert-level execution | varies | varies | |
| Transparent communication | varies |
Your Margin Opportunity
Partner pricing allows you to maintain healthy margins while still undercutting what clients would pay at a typical agency. You keep the margin. We handle the work.
Example: LC 200
Your Cost: $824
Sell at: $1,648
100% margin
Example: HC 300
Your Cost: $1,759
Sell at: $3,518
100% margin
40-150%
Typical agency partner margins
Your clients get better pricing than retail agencies. You keep healthy margins. Everyone wins.
Pricing ranges are estimates based on typical market rates and may vary by market, competition, and scope. Partner pricing shown reflects wholesale costs before your markup.
Hear From Our Long-Term Partners
Real agency owners share their experience partnering with us for fulfillment.
"They're second to none: extremely competitive pricing for the level of wisdom and responsiveness you receive."
Cole
Digital Marketing Agency Owner, Dallas
7 Years Partner
"They're trustworthy, they communicate clearly and really consistently."
Trevor Anderson
Founder & CEO, Anderson Collaborative
5 Years Partner
"The ability to have real conversations about scope and strategy made a measurable difference."
Jeremy
Digital Marketing Agency Owner, Florida
5 Years Partner
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When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead, not split between you and the shop down the street.
If your market is available, it's worth finding out now.
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"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
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