Local SEO Turnaround for a Tourist Vehicle Rental Company
Organic New User Growth
+112%
Total Users
+28%
Engagement Rate
9
SEO Cycles
5x+
ROI Range
★Key Highlights
+531% New User Growth
Massive increase in new organic visitors discovering the rental business.
PBN Detox Complete
Cleaned up harmful backlinks from previous provider and rebuilt with white-hat tactics.
#1 for Golf Cart Rentals
Dominating local search across multiple Florida tourist destinations.
1The Challenge
A tourist vehicle rental company partnered with our agency partner in April 2025 after several months of declining organic visibility. The client had previously worked with another SEO provider whose strategy relied heavily on a private blog network (PBN) with exact-match anchor text backlinks and a visible footprint.
- Previous SEO provider used risky private blog network (PBN) tactics with exact-match anchor text
- May 2025 PBN dismantling caused sharp traffic drop
- Needed to detoxify harmful backlinks and stabilize rankings
- Established domain authority but high design quality website with limited content
- Required strategic timing of new website launch to minimize peak season disruption
- Multi-location strategy needed across tourist destinations
2Our Approach
We stepped in to detoxify harmful backlinks and stabilize rankings through clean link-building and improved on-page execution. The agency partner also engaged in paid search advertising throughout the campaign — a strategic complement allowing paid media to generate leads while SEO builds organic equity.
- Month 1–2: On-page SEO audit & optimizations, structured and unstructured citation building
- Data aggregate submissions and GBP optimization (120%+ completeness)
- Reporting configuration & Link Whisper internal linking tool setup
- Month 2–3: Launch guest post outreach (2–3/month via partner network)
- Social media signal syndication and competitor backlink gap analysis
- Hyper-local citation expansion and GBP content updates
- Month 4+: Continued guest posting on DR40+ domains
- Regular GBP maintenance and photo updates
- Social posting and syndication with sustained citation strategy
- Strategic timing and execution of site relaunch
3The Results
Within nine SEO cycles from April to December 2025, we reversed the declining trajectory and built a foundation of clean SEO practices following the prior PBN-related penalty. By aligning local search strategy with technical precision and multi-location coverage, this tourist rental business is now positioned to scale in 2026.
- +531% dramatic increase in new users discovering the business
- +112% increase in total users (December 2025 vs. December 2024)
- +28% improvement in engagement rate
- +79% increase in average engagement time
- +108% increase in event count
- Detoxification of harmful PBN backlinks
- #1 rankings for '{city} golf cart rental' and related terms
- #1 for '{city} rentals golf cart' and 'golf cart rental {city} {state}'
- Top 3 rankings for 'rent golf carts {city}' and 'luxury golf cart rental near me'
- Local Pack & Finder dominance across multiple locations
$Lead Quality & ROI Impact
$6.4K+
Est. Monthly Revenue
5x+
ROI
- Organic search now drives 93% of all traffic
- Over $6,440 in direct purchase revenue tracked within period
- 508 key events recorded from organic traffic
- Google organic alone delivered 1,313 users (100% YoY growth)
- For $1,318/month in SEO spend — a 5x+ return on investment
- Strong foundation established for continued 2026 growth
SEO Investment: $1,318/mo→Revenue: $6.4K+
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