Local SEO Turnaround for a South Florida Photography Business
Performance Turnaround (-28% → +32% YoY Organic Traffic)
-28% → +32%
YoY Organic Traffic Swing
+31%
Engaged Sessions
9
SEO Cycles
5-14x
ROI Range
★Key Highlights
PBN Recovery Success
Reversed damage from risky previous tactics with clean, white-hat link building.
60pt Performance Swing
From -28% decline to +32% growth — complete trajectory reversal in 9 months.
Multiple #1 Rankings
Secured top positions for high-intent local photography keywords across South Florida.
1The Challenge
A Florida-based wedding and family photography business partnered with our agency partner in April 2025 after experiencing severe organic visibility decline of -28% year-over-year due to legacy PBN tactics from a previous SEO provider.
- Severe organic decline of -28% year-over-year at engagement start
- Previous SEO provider used risky private blog network (PBN) tactics
- Exact-match anchor text backlinks from unrelated homepages left visible footprints
- May 2025 PBN dismantling caused immediate sharp traffic drop
- Needed to transition from risky tactics to sustainable white-hat SEO
- Struggled to maintain visibility across key service areas in South Central Florida
2Our Approach
Our team quickly pivoted to stabilize authority through white-hat link building, relevant citations, and high-DR guest post placements. We built a sustainable foundation with 150+ citations and DR60-79 backlinks, ultimately recovering and exceeding previous performance baselines.
- White-hat link building with high-DR (60-79) guest post placements
- Comprehensive citation building with 150+ citations across major and niche directories
- Technical foundation improvements including site speed and mobile optimization
- Schema markup implementation for enhanced local visibility
- NAP (Name, Address, Phone) consistency across all platforms
- Location-specific content development for geographic markets
- Google Business Profile optimization with regular posts and engagement
- Integrated approach combining SEO with paid search for immediate leads
3The Results
Within nine strategic SEO cycles, we completely reversed the downward trajectory, delivering a 60 percentage point swing from -28% to +32% year-over-year session growth. We secured multiple #1 and #2 rankings for high-intent local photography keywords.
- +32% year-over-year session growth by December 2025
- +31% engaged session growth
- +10% lift in engagement rate
- 60 percentage point performance swing (from -28% to +32%)
- Multiple #1 and #2 rankings for high-intent local keywords
- Strong rankings across multiple service areas in South Central Florida
- September marked first positive YoY growth at +19%
- +82% growth in October, +26% in November, +32% in December
$Lead Quality & ROI Impact
20-35 (est.)
Qualified Leads
$7.2K-$22K
Est. Monthly Revenue
5-14x
ROI
- At a 5% lead conversion rate, organic traffic yields 20–35 qualified leads monthly
- With a 30% close rate, results in 6–11 new bookings monthly
- Average booking value of $1,200–$2,000 per photography session
- Translates to $7,200–$22,000 in monthly revenue potential
- For just $1,538/month in SEO spend — a 5x to 14x return on investment
SEO Investment: $1,538/mo→Revenue: $7.2K-$22K
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