Inbound Marketing ROI Calculator
Demonstrate the value of your services to clients. Input their metrics and show them exactly how inbound marketing translates to revenue.
Industry Benchmarks
Select an industry for starting estimates, then adjust to your client's actual data
Note: These are industry averages based on general marketing research. For accurate projections, replace these with your client's actual conversion rates, close rates, and customer values from their CRM or analytics.
13
Monthly lead generation
1
Monthly customer acquisition
$1,000
Monthly revenue generated
-60%
Return on their investment with you
Revenue Factors
Compared to baseline: 500 visitors, 2.5% conversion, 10% close, $1,000 value
Conversion Rate Growth Forecast
Based on current inputs: 500 visitors, 2.5% conversion, 10% close rate, $1,000 avg. value
Conversion Rate +
Website Traffic +
Combined Impact
2.5% → 3.5% + 650 visitors
+$1,000/mo
Additional client revenue with both improvements
Projections based on current client inputs. Use these to show how incremental SEO improvements translate to measurable revenue growth.
Understanding Local Business Marketing ROI
For local businesses, ROI measures how effectively marketing drives foot traffic, phone calls, and booked appointments. Every dollar spent should translate to real customers walking through the door.
Local Service Business ROI
5:1 Ratio
$5 revenue for every $1 spent
High-Ticket Services ROI
10:1 Ratio
HVAC, roofing, legal services
Break-Even Point
2:1 Ratio
Minimum viable return
Why ROI Matters for Agency Partners
As an agency partner, your ability to demonstrate ROI is directly tied to client retention and growth. Clients who understand the value of their investment stay longer and spend more.
The calculator above helps you translate marketing activities into business outcomes your clients understand: leads, customers, and revenue.
68%
of clients leave due to perceived lack of value
3x
longer retention when ROI is clearly demonstrated
42%
more likely to expand services with ROI proof
5x
easier to justify budget increases
The ROI Formula Explained
ROI = ((Revenue - Cost) / Cost) × 100
1Calculate Total Revenue
New customers from marketing × average customer value = total revenue generated
2Subtract Marketing Cost
Include all marketing expenses: agency fees, ad spend, tools, and content creation
3Express as Percentage
Divide by cost and multiply by 100 to get ROI percentage
Factors That Impact Marketing ROI
Local Visibility
Google Business Profile rankings and local pack placement drive foot traffic and calls.
Review Reputation
Star ratings and review volume directly impact click-through rates and conversions.
Website Conversion
Clear calls-to-action and mobile-friendly design turn visitors into leads.
Response Speed
Answering calls and responding to inquiries within minutes dramatically improves close rates.
Seasonal Demand
HVAC in summer, tax prep in spring—timing campaigns to demand cycles maximizes ROI.
Call Tracking
Proper attribution ensures you know which marketing channels drive real phone calls.
How to Improve Your Client's ROI
Improve Local Visibility
- Optimize Google Business Profile
- Build local citations
- Generate authentic reviews
- Target neighborhood keywords
Increase Average Ticket
- Upsell maintenance plans
- Bundle related services
- Offer premium service tiers
- Seasonal promotions
Reduce Cost Per Lead
- Improve GBP rankings (free clicks)
- Refine local ad targeting
- Eliminate wasted ad spend
- Leverage referral networks
Extend Customer Lifetime Value
- Email appointment reminders
- Seasonal service campaigns
- Referral incentive programs
- Loyalty discounts for repeat customers
Presenting ROI to Clients
Do:
- Use their actual numbers whenever possible
- Show month-over-month progress
- Connect marketing metrics to business outcomes
- Acknowledge external factors that impacted results
- Highlight compound growth over time
Avoid:
- ✕Vanity metrics without business context
- ✕Overpromising future results
- ✕Ignoring underperforming campaigns
- ✕Comparing to unrealistic benchmarks
- ✕Technical jargon clients won't understand
SEO Series Pricing Matrix
Pricing aligned to market competition and execution intensity. Choose the series that matches your client's competitive reality.
Low Competition (LC)
Stable, lightly contested markets with minimal competitive pressure
Typical Industries
- •Low SERP saturation
- •Few authoritative competitors
- •Steady work maintains rankings
Medium Competition (MC)
Active markets requiring consistent effort to win and hold position
Typical Industries
- •Competitors investing inconsistently
- •Rankings move with effort
- •Results compound over time
High Competition (HC)
Saturated, high-stakes markets requiring aggressive, sustained investment
Typical Industries
- •High CPCs and strong demand
- •Continuous competitive pressure
- •Rankings need active defense
Client Success Manager: Add $150/mo to any tier for dedicated account management and enhanced communication.
Our Model vs. Other Options
See how our fulfillment compares to hiring in-house or working with a traditional agency. Protect your margins while delivering expert-level work.
| Service | In-House Hire(salary + overhead) | Typical Agency(retail pricing) | Partner(your cost) |
|---|---|---|---|
Local SEO (per location) Includes technical SEO, content, citations, link building | $4,000 - $8,000 | $1,500 - $3,000 | $604 - $1,979 |
Google Business Profile Management Posts, Q&A, review response, photo optimization | $1,500 - $3,000 | $500 - $1,000 | $300 - $600 |
Paid Media Management Plus % of ad spend for larger budgets | $3,000 - $6,000 | $1,000 - $2,500 | $400 - $1,200 |
Email Marketing Strategy, copywriting, automation, reporting | $2,500 - $5,000 | $1,000 - $2,000 | $400 - $1,000 |
Content Marketing Blog content, location pages, service pages | $3,000 - $6,000 | $1,200 - $2,500 | $500 - $1,200 |
Inbound Marketing (Full Suite) SEO, GBP, content, email, reporting combined | $8,000 - $15,000 | $3,500 - $6,000 | $1,500 - $2,600 |
Beyond Cost: Key Differences
| Feature | In-House | Typical Agency | Partner |
|---|---|---|---|
| Hire & train specialists | |||
| Predictable monthly costs | |||
| Scale up/down instantly | |||
| Specialized deliverables | |||
| Your brand, your client relationship | |||
| No overhead or benefits costs | |||
| Expert-level execution | varies | varies | |
| Transparent communication | varies |
Your Margin Opportunity
Partner pricing allows you to maintain healthy margins while still undercutting what clients would pay at a typical agency. You keep the margin. We handle the work.
Example: LC 200
Your Cost: $824
Sell at: $1,648
100% margin
Example: HC 300
Your Cost: $1,759
Sell at: $3,518
100% margin
40-150%
Typical agency partner margins
Your clients get better pricing than retail agencies. You keep healthy margins. Everyone wins.
Pricing ranges are estimates based on typical market rates and may vary by market, competition, and scope. Partner pricing shown reflects wholesale costs before your markup.
Hear From Our Long-Term Partners
Real agency owners share their experience partnering with us for fulfillment.
"They're second to none: extremely competitive pricing for the level of wisdom and responsiveness you receive."
Cole
Digital Marketing Agency Owner, Dallas
7 Years Partner
"They're trustworthy, they communicate clearly and really consistently."
Trevor Anderson
Founder & CEO, Anderson Collaborative
5 Years Partner
"The ability to have real conversations about scope and strategy made a measurable difference."
Jeremy
Digital Marketing Agency Owner, Florida
5 Years Partner
One Plumbing Company. One HVAC Company. Per Market.
When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead, not split between you and the shop down the street.
If your market is available, it's worth finding out now.
Claim Your Territory TodaySee If Your Market Is Available
Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing company per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air — Google Review