Service Investment Calculator
Scope your monthly investment with us based on your client's market, industry, and service needs. Get transparent OEM pricing and calculate your margins.
Understanding White-Label Pricing
White-label fulfillment pricing is based on the scope of work required, not arbitrary package tiers. The calculator above factors in your client's specific market, industry, and service needs to estimate a realistic investment range.
Small Market / Basic Scope
$500 - $1,500/mo
1-2 services, single location
Mid-Market / Full Stack
$1,500 - $4,000/mo
Multiple services, moderate competition
Enterprise / Complex
$4,000 - $10,000+/mo
Multi-location, high competition
Pricing Models Explained
Hourly Rate
Pros
- Transparent time tracking
- Flexible scope
- Easy to scale up/down
Cons
- Unpredictable monthly costs
- Incentivizes slow work
- Budget anxiety
Best for: Ad-hoc projects, consulting, overflow work
Monthly Retainer
Pros
- Predictable budgeting
- Ongoing relationship
- Strategic focus
Cons
- Less flexibility
- Scope creep risk
- Minimum commitments
Best for: Ongoing campaigns, full-service management
Project-Based
Pros
- Clear deliverables
- Fixed budget
- Defined timeline
Cons
- Scope changes costly
- Rush fees common
- Less ongoing support
Best for: Website launches, audits, one-time builds
Performance-Based
Pros
- Aligned incentives
- Risk sharing
- Results focus
Cons
- Complex tracking
- Attribution disputes
- Variable costs
Best for: Lead generation, affiliate, established accounts
What Affects Your Investment
Market Size & Competition
A local plumber in a small town requires far less effort than a personal injury lawyer in Los Angeles.
Number of Locations
Multi-location businesses need local optimization for each location, multiplying the work required.
Services Required
A comprehensive stack (SEO + PPC + Email + Reputation) costs more than a single channel.
Current Website State
Sites needing technical fixes, content creation, or redesign require more upfront investment.
Industry Regulations
Legal, medical, and financial industries have compliance requirements that add complexity.
Reporting Needs
Custom dashboards, weekly calls, and detailed reporting add to fulfillment costs.
Setting Your Agency Margins
Your markup on white-label services is your margin. Most agencies mark up fulfillment costs by 50-150%, depending on the value-add they provide (strategy, client relationships, reporting).
The calculator above lets you adjust your MSRP rate to see how different markups affect your profitability while ensuring you remain competitive.
Healthy Margin Targets
Avoiding Scope Creep
Scope creep is the silent margin killer. It happens when work expands beyond the original agreement without corresponding price adjustments. Clear scoping upfront prevents this.
Common Scope Creep Triggers:
- Vague deliverables in proposals
- Unlimited revision policies
- Adding locations without repricing
- Emergency requests becoming routine
- Strategy changes mid-campaign
How We Prevent It:
- Detailed scope documentation for every engagement
- Clear deliverable counts per month
- Change order process for additions
- Regular scope reviews with partners
- Transparent time tracking on projects
Getting Started with White-Label
White-label fulfillment lets you scale without hiring. You focus on sales and client relationships. We handle the delivery.
Scope the Work
Use the calculator to estimate investment based on client needs
Set Your Margin
Add your markup to create a profitable client proposal
We Deliver
Seamless white-label execution under your brand
The estimate above is just a starting point. Contact us to discuss your specific client situation and get a precise quote.
SEO Series Pricing Matrix
Pricing aligned to market competition and execution intensity. Choose the series that matches your client's competitive reality.
Low Competition (LC)
Stable, lightly contested markets with minimal competitive pressure
Typical Industries
- •Low SERP saturation
- •Few authoritative competitors
- •Steady work maintains rankings
Medium Competition (MC)
Active markets requiring consistent effort to win and hold position
Typical Industries
- •Competitors investing inconsistently
- •Rankings move with effort
- •Results compound over time
High Competition (HC)
Saturated, high-stakes markets requiring aggressive, sustained investment
Typical Industries
- •High CPCs and strong demand
- •Continuous competitive pressure
- •Rankings need active defense
Client Success Manager: Add $150/mo to any tier for dedicated account management and enhanced communication.
Our Model vs. Other Options
See how our fulfillment compares to hiring in-house or working with a traditional agency. Protect your margins while delivering expert-level work.
| Service | In-House Hire(salary + overhead) | Typical Agency(retail pricing) | Partner(your cost) |
|---|---|---|---|
Local SEO (per location) Includes technical SEO, content, citations, link building | $4,000 - $8,000 | $1,500 - $3,000 | $604 - $1,979 |
Google Business Profile Management Posts, Q&A, review response, photo optimization | $1,500 - $3,000 | $500 - $1,000 | $300 - $600 |
Paid Media Management Plus % of ad spend for larger budgets | $3,000 - $6,000 | $1,000 - $2,500 | $400 - $1,200 |
Email Marketing Strategy, copywriting, automation, reporting | $2,500 - $5,000 | $1,000 - $2,000 | $400 - $1,000 |
Content Marketing Blog content, location pages, service pages | $3,000 - $6,000 | $1,200 - $2,500 | $500 - $1,200 |
Inbound Marketing (Full Suite) SEO, GBP, content, email, reporting combined | $8,000 - $15,000 | $3,500 - $6,000 | $1,500 - $2,600 |
Beyond Cost: Key Differences
| Feature | In-House | Typical Agency | Partner |
|---|---|---|---|
| Hire & train specialists | |||
| Predictable monthly costs | |||
| Scale up/down instantly | |||
| Specialized deliverables | |||
| Your brand, your client relationship | |||
| No overhead or benefits costs | |||
| Expert-level execution | varies | varies | |
| Transparent communication | varies |
Your Margin Opportunity
Partner pricing allows you to maintain healthy margins while still undercutting what clients would pay at a typical agency. You keep the margin. We handle the work.
Example: LC 200
Your Cost: $824
Sell at: $1,648
100% margin
Example: HC 300
Your Cost: $1,759
Sell at: $3,518
100% margin
40-150%
Typical agency partner margins
Your clients get better pricing than retail agencies. You keep healthy margins. Everyone wins.
Pricing ranges are estimates based on typical market rates and may vary by market, competition, and scope. Partner pricing shown reflects wholesale costs before your markup.
Hear From Our Long-Term Partners
Real agency owners share their experience partnering with us for fulfillment.
"They're second to none: extremely competitive pricing for the level of wisdom and responsiveness you receive."
Cole
Digital Marketing Agency Owner, Dallas
7 Years Partner
"They're trustworthy, they communicate clearly and really consistently."
Trevor Anderson
Founder & CEO, Anderson Collaborative
5 Years Partner
"The ability to have real conversations about scope and strategy made a measurable difference."
Jeremy
Digital Marketing Agency Owner, Florida
5 Years Partner
One Plumbing Company. One HVAC Company. Per Market.
When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead, not split between you and the shop down the street.
If your market is available, it's worth finding out now.
Claim Your Territory TodaySee If Your Market Is Available
Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing company per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air — Google Review