Content Marketing ROI Calculator
Demonstrate the compounding value of content marketing. Calculate traffic, leads, and customer lifetime value from consistent content production.
Content Program Inputs
Adjust these values based on your client's content strategy and goals.
Note: Default values are based on industry averages from HubSpot and Content Marketing Institute research. For accurate projections, replace these with your client's actual performance data.
Content Production
Conversion Metrics
Additional Costs
Projected Results
Expected monthly and annual outcomes based on your content program.
23.8:1
+2281%
For every $1 invested in content marketing, your client generates $23.81 in lifetime customer value.
Cost per Lead
$32
Cost per Customer
$210
Content Marketing Funnel
Monthly Traffic
4,000
8 articles × 500 visits each
Leads Generated
100
2.5% visitor to lead conversion
New Customers
15
15% lead to customer rate
Lifetime Revenue
$75,000
2x customer lifetime value
$3,150
Total content program cost
$37,500
First purchase value
Content compounds over time. Here's what a year of consistent content marketing could deliver:
Annual Investment
$37,800
Annual Traffic
48,000
Annual Customers
180
Lifetime Revenue
$900,000
23.8:1 annual ROI
Performance Factors
Compared to defaults: 8 articles, $350/article, 500 visits each
Why Content Marketing Compounds
Unlike paid advertising, content marketing creates lasting assets that continue generating returns long after publication.
Compounding Traffic
Each piece of content you publish continues driving traffic for years. A library of 100 articles generating 500 visits each equals 50,000 monthly visitors on autopilot.
Authority Building
Consistent content establishes topical authority with both search engines and prospects. This makes every new piece more likely to rank and convert.
Lower CAC Over Time
As your content library grows, your customer acquisition cost drops. Fixed production costs spread across an ever-growing traffic base.
Sales Enablement
Content serves double duty as sales collateral. Blog posts answer objections, case studies build trust, and guides nurture leads through the funnel.
Maximizing Content ROI
Target High-Intent Keywords
Focus on keywords with commercial intent that attract buyers, not just browsers.
Update Existing Content
Refresh older posts with new data and insights to maintain rankings and relevance.
Build Internal Links
Connect related content to help readers navigate and boost SEO authority distribution.
Repurpose Across Channels
Turn blog posts into social content, email sequences, and video scripts.
SEO Series Pricing Matrix
Pricing aligned to market competition and execution intensity. Choose the series that matches your client's competitive reality.
Low Competition (LC)
Stable, lightly contested markets with minimal competitive pressure
Typical Industries
- •Low SERP saturation
- •Few authoritative competitors
- •Steady work maintains rankings
Medium Competition (MC)
Active markets requiring consistent effort to win and hold position
Typical Industries
- •Competitors investing inconsistently
- •Rankings move with effort
- •Results compound over time
High Competition (HC)
Saturated, high-stakes markets requiring aggressive, sustained investment
Typical Industries
- •High CPCs and strong demand
- •Continuous competitive pressure
- •Rankings need active defense
Client Success Manager: Add $150/mo to any tier for dedicated account management and enhanced communication.
Our Model vs. Other Options
See how our fulfillment compares to hiring in-house or working with a traditional agency. Protect your margins while delivering expert-level work.
| Service | In-House Hire(salary + overhead) | Typical Agency(retail pricing) | Partner(your cost) |
|---|---|---|---|
Local SEO (per location) Includes technical SEO, content, citations, link building | $4,000 - $8,000 | $1,500 - $3,000 | $604 - $1,979 |
Google Business Profile Management Posts, Q&A, review response, photo optimization | $1,500 - $3,000 | $500 - $1,000 | $300 - $600 |
Paid Media Management Plus % of ad spend for larger budgets | $3,000 - $6,000 | $1,000 - $2,500 | $400 - $1,200 |
Email Marketing Strategy, copywriting, automation, reporting | $2,500 - $5,000 | $1,000 - $2,000 | $400 - $1,000 |
Content Marketing Blog content, location pages, service pages | $3,000 - $6,000 | $1,200 - $2,500 | $500 - $1,200 |
Inbound Marketing (Full Suite) SEO, GBP, content, email, reporting combined | $8,000 - $15,000 | $3,500 - $6,000 | $1,500 - $2,600 |
Beyond Cost: Key Differences
| Feature | In-House | Typical Agency | Partner |
|---|---|---|---|
| Hire & train specialists | |||
| Predictable monthly costs | |||
| Scale up/down instantly | |||
| Specialized deliverables | |||
| Your brand, your client relationship | |||
| No overhead or benefits costs | |||
| Expert-level execution | varies | varies | |
| Transparent communication | varies |
Your Margin Opportunity
Partner pricing allows you to maintain healthy margins while still undercutting what clients would pay at a typical agency. You keep the margin. We handle the work.
Example: LC 200
Your Cost: $824
Sell at: $1,648
100% margin
Example: HC 300
Your Cost: $1,759
Sell at: $3,518
100% margin
40-150%
Typical agency partner margins
Your clients get better pricing than retail agencies. You keep healthy margins. Everyone wins.
Pricing ranges are estimates based on typical market rates and may vary by market, competition, and scope. Partner pricing shown reflects wholesale costs before your markup.
Hear From Our Long-Term Partners
Real agency owners share their experience partnering with us for fulfillment.
"They're second to none: extremely competitive pricing for the level of wisdom and responsiveness you receive."
Cole
Digital Marketing Agency Owner, Dallas
7 Years Partner
"They're trustworthy, they communicate clearly and really consistently."
Trevor Anderson
Founder & CEO, Anderson Collaborative
5 Years Partner
"The ability to have real conversations about scope and strategy made a measurable difference."
Jeremy
Digital Marketing Agency Owner, Florida
5 Years Partner
One Plumbing Company. One HVAC Company. Per Market.
When you work with DemandStream, your competitors don't. We take one plumbing client and one HVAC client per service area. That's the model. It keeps our incentives consistent with yours and guarantees the strategy we build is designed to put you ahead, not split between you and the shop down the street.
If your market is available, it's worth finding out now.
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Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing company per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air — Google Review