Ad Budget ROI Calculator
Show clients exactly what their advertising investment can deliver. Calculate expected impressions, traffic, conversions, and revenue from digital ad campaigns.
Campaign Inputs
Adjust these values based on your client's business and campaign goals.
Revenue Factors
Projected Results
Expected outcomes based on your campaign inputs.
6.00x
+500%
For every $1 spent on ads, your client can expect $6.00 in gross profit.
Marketing Funnel
Impressions
446,450
Number of times ads are displayed
Website Traffic
8,527
Visitors who click through to the site
New Customers
200
Visitors who convert to customers
Gross Revenue
$30,000
Take-home profit after expenses
$100,000
Total sales generated
$25,000
After ad spend
Performance Factors
Compared to defaults: $5K budget, 1.91% CTR, 2.35% conversion
Note: These are estimates based on industry averages. Actual results vary based on targeting, creative quality, landing page optimization, and market conditions. Use this calculator to set realistic expectations and demonstrate potential value to clients.
Understanding Ad Budget Allocation
Effective ad budget allocation is both science and art. The calculator above helps you project outcomes based on industry benchmarks, but success depends on continuous optimization and strategic refinement.
Recommended Ad Spend
15-20%
Of target revenue for growth
Average CPM (Cost Per 1000)
$11.20
Across digital platforms
Average CTR
1.91%
Industry median click-through rate
Platform Performance Comparison
Google Ads
High-intent search traffic
Meta Ads
Brand awareness, retargeting
LinkedIn Ads
B2B lead generation
Microsoft Ads
Lower competition, older demo
Benchmarks based on industry averages. Your results will vary based on targeting, creative quality, and landing page optimization.
The Advertising Funnel Explained
Impressions
How many times your ad is displayed to potential customers
CPM (Cost Per Mille)Clicks
Users who click through to your website or landing page
CTR (Click-Through Rate)Conversions
Visitors who complete a desired action (lead, purchase)
CVR (Conversion Rate)Revenue
Actual sales generated from converted customers
ROAS (Return on Ad Spend)Levers to Improve Performance
Targeting Precision
Narrow your audience to reach only the most relevant prospects. Broad targeting wastes budget.
Ad Creative Quality
Compelling visuals and copy dramatically improve CTR. Test multiple variations constantly.
Landing Page Experience
Your landing page is where conversions happen. Speed, clarity, and relevance are critical.
Bid Strategy
Choose the right bidding approach: maximize clicks, conversions, or target ROAS based on goals.
Negative Keywords
Exclude irrelevant searches to prevent wasted spend on low-intent traffic.
Remarketing
Retarget visitors who did not convert. They already know you and convert at higher rates.
Common Budget Mistakes to Avoid
Starting Too Small
Budgets under $1,000/month struggle to generate enough data for optimization. Start with enough to learn.
No Conversion Tracking
Without proper tracking, you are flying blind. Set up conversion tracking before spending a dollar.
Set and Forget
Campaigns require weekly optimization. Neglected accounts bleed budget on underperforming ads.
Chasing Vanity Metrics
Impressions and clicks mean nothing without conversions. Focus on cost per acquisition.
Ignoring Mobile
60%+ of traffic is mobile. Ensure your landing pages are mobile-optimized.
No Landing Page Testing
Your ad is only half the equation. A/B test landing pages to maximize conversion rates.
When to Scale Your Budget
Scaling too early wastes money. Scaling too late leaves revenue on the table. The key is watching the right signals.
Scale When You See:
- Consistent positive ROAS over 4+ weeks
- Conversion costs below target CPA
- Impression share limited by budget
- Quality scores at 7+ on key terms
- Landing page conversion rate stable
Scaling Best Practices
Gradual Increases
Scale by 15-20% per week to maintain performance stability
Expand Targeting
Add new audiences, keywords, or placements as you scale
Monitor Closely
Watch for efficiency drops as competition increases
When to Get Expert Help
Paid advertising is complex. Platform updates, algorithm changes, and competitive dynamics require constant attention. Many businesses waste 20-40% of their ad budget due to poor management.
20-40%
Average wasted ad spend
10+ hrs
Weekly optimization time
3-6 mo
Time to master platforms
2-3x
ROI improvement with pros
Partner with us for expert paid media management. We handle the campaigns. You grow your business.
SEO Series Pricing Matrix
Pricing aligned to market competition and execution intensity. Choose the series that matches your client's competitive reality.
Low Competition (LC)
Stable, lightly contested markets with minimal competitive pressure
Typical Industries
- •Low SERP saturation
- •Few authoritative competitors
- •Steady work maintains rankings
Medium Competition (MC)
Active markets requiring consistent effort to win and hold position
Typical Industries
- •Competitors investing inconsistently
- •Rankings move with effort
- •Results compound over time
High Competition (HC)
Saturated, high-stakes markets requiring aggressive, sustained investment
Typical Industries
- •High CPCs and strong demand
- •Continuous competitive pressure
- •Rankings need active defense
Client Success Manager: Add $150/mo to any tier for dedicated account management and enhanced communication.
Our Model vs. Other Options
See how our fulfillment compares to hiring in-house or working with a traditional agency. Protect your margins while delivering expert-level work.
| Service | In-House Hire(salary + overhead) | Typical Agency(retail pricing) | Partner(your cost) |
|---|---|---|---|
Local SEO (per location) Includes technical SEO, content, citations, link building | $4,000 - $8,000 | $1,500 - $3,000 | $604 - $1,979 |
Google Business Profile Management Posts, Q&A, review response, photo optimization | $1,500 - $3,000 | $500 - $1,000 | $300 - $600 |
Paid Media Management Plus % of ad spend for larger budgets | $3,000 - $6,000 | $1,000 - $2,500 | $400 - $1,200 |
Email Marketing Strategy, copywriting, automation, reporting | $2,500 - $5,000 | $1,000 - $2,000 | $400 - $1,000 |
Content Marketing Blog content, location pages, service pages | $3,000 - $6,000 | $1,200 - $2,500 | $500 - $1,200 |
Inbound Marketing (Full Suite) SEO, GBP, content, email, reporting combined | $8,000 - $15,000 | $3,500 - $6,000 | $1,500 - $2,600 |
Beyond Cost: Key Differences
| Feature | In-House | Typical Agency | Partner |
|---|---|---|---|
| Hire & train specialists | |||
| Predictable monthly costs | |||
| Scale up/down instantly | |||
| Specialized deliverables | |||
| Your brand, your client relationship | |||
| No overhead or benefits costs | |||
| Expert-level execution | varies | varies | |
| Transparent communication | varies |
Your Margin Opportunity
Partner pricing allows you to maintain healthy margins while still undercutting what clients would pay at a typical agency. You keep the margin. We handle the work.
Example: LC 200
Your Cost: $824
Sell at: $1,648
100% margin
Example: HC 300
Your Cost: $1,759
Sell at: $3,518
100% margin
40-150%
Typical agency partner margins
Your clients get better pricing than retail agencies. You keep healthy margins. Everyone wins.
Pricing ranges are estimates based on typical market rates and may vary by market, competition, and scope. Partner pricing shown reflects wholesale costs before your markup.
Hear From Our Long-Term Partners
Real agency owners share their experience partnering with us for fulfillment.
"They're second to none: extremely competitive pricing for the level of wisdom and responsiveness you receive."
Cole
Digital Marketing Agency Owner, Dallas
7 Years Partner
"They're trustworthy, they communicate clearly and really consistently."
Trevor Anderson
Founder & CEO, Anderson Collaborative
5 Years Partner
"The ability to have real conversations about scope and strategy made a measurable difference."
Jeremy
Digital Marketing Agency Owner, Florida
5 Years Partner
See If Your Market Is Available
Tell us where you operate and what you're working toward. We'll take it from there.
One plumbing company per market. Your competitors don't get in.
"What truly sets them apart is transparency. After past experiences with agencies where SEO felt like a 'black box,' it's refreshing to work with a team that provides real, clear data and explains what's working and why."
Pure Plumbing & Air — Google Review