Transforming Organic Visibility in the Recreational Boating Industry
Year-over-Year Organic Growth
426%
Google Organic Traffic
8
SEO Cycles
4
Geographic Locations
33-100x
ROI Range
★Key Highlights
Organic Share Dominance
93.4% of all traffic now comes from organic search — a testament to sustainable SEO.
#1 Local Pack Rankings
Top position in Google Maps for high-intent boating keywords across multiple Florida markets.
$30K/mo Revenue Potential
Organic traffic driving qualified leads at 15x–30x return on SEO investment.
1The Challenge
Our agency partner brought us in as part of a larger marketing strategy that included a full website launch, organic SEO, search ads, and social advertising. The client needed to establish organic visibility from scratch after a complete website rebuild in the competitive recreational boating industry.
- Brand new website with no existing organic authority or indexed pages
- Competitive marine industry with established local players
- Four distinct geographic locations requiring localized SEO strategies
- Starting from -80% year-over-year performance baseline in January
- Required seamless white-label execution maintaining agency partner relationships
2Our Approach
We immediately conducted a historical audit using the Wayback Machine to identify legacy URLs, then implemented a full 301 redirect strategy to prevent traffic loss. Our comprehensive approach involved technical SEO, Google Business Profile optimization, backlink building, and full white-label support that maintained seamless client relationships through custom reporting and live video follow-ups.
- Established a 40-keyword strategy across four geographic locations
- Performed full schema markup implementation including Open Graph, Twitter cards, and service-level schema
- Completed data aggregator submissions and set up Google Business Profile listings with our proprietary '120% optimization' methodology
- Executed technical SEO clean-up including crawl errors, mobile usability, and sitemap/robots.txt optimization
- Partnered with the existing content team to align new content with keyword mapping and service targets
- Initiated guest posting campaigns and contextual link insertions for authority building
- Delivered all reporting via white-label video walkthroughs and GPT-generated summaries
3The Results
The transformation was nothing short of extraordinary. From a challenging start in January with -80% performance, we achieved +584% growth by October across all organic channels. We secured multiple #1-#3 rankings for core terms and achieved high local visibility across Google Maps.
- 444% year-over-year increase in organic sessions by December 2025
- 426% year-over-year traffic growth from Google search specifically
- Growth trajectory from -80% in January to +584% by October
- Multiple #1-#3 rankings secured for core service terms
- High local visibility across Google Maps for all four target locations
- Consistent month-over-month growth maintained across 8 SEO cycles
$Lead Quality & ROI Impact
130+
Monthly Actions
40-70
Qualified Leads
$32K-$96K
Est. Monthly Revenue
33-100x
ROI
- Organic traffic now drives over 130 inbound actions/month, including ~30+ phone clicks
- After adjusting for lead quality, we estimate the client receives 40–70 qualified organic leads monthly
- With even modest conversion (5–10%), the client gains 2–6 new members/month
- Each member is worth approximately $16,000 in lifetime value
- Translates to an estimated $32,000–$96,000/month in revenue
- For just $950/month in SEO spend — a 33x to 100x return on investment
SEO Investment: $950/mo→Revenue: $32K-$96K
Ready to Create Your Success Story?
Let's discuss how we can help you deliver exceptional results for your clients.
Start the Conversation