Local SEO Dominance for a Multi-Category Auction House
Organic Traffic Growth
+64%
Engaged Sessions
~2yrs
Partnership Duration
Top 3
Local Pack Rankings
50x+
ROI Range
★Key Highlights
89.58% Organic Share
Organic search became the dominant traffic source, driving qualified auction bidders.
Top 3 Local Pack
Dominant visibility in Google Maps for Tampa Bay and Clearwater auction queries.
2-Year Partnership
Sustained growth over 24 SEO cycles demonstrating long-term, compounding results.
1The Challenge
Our agency partner engaged us to help a well-established auction house in the Tampa Bay area achieve dominant local search visibility across multiple high-value categories. The business offered diverse auction categories from fine art to firearms, requiring a sophisticated keyword strategy across multiple verticals while maintaining geographic precision in competitive Florida markets.
- Multi-category auction business spanning fine art, coins, jewelry, watches, and collectibles
- Competitive Tampa Bay and Clearwater local markets
- Required geographic precision across multiple Florida locations
- Seasonal demand fluctuations requiring strategic timing
- Category-specific keyword complexity across diverse product lines
- Need for dominant Local Pack visibility in addition to organic rankings
2Our Approach
We developed a comprehensive local SEO strategy combining technical excellence with geographic precision. Our approach focused on category-specific optimization while preparing for seasonal demand peaks to maximize visibility during critical revenue periods.
- Full structured data and schema markup implementation
- Google Business Profile optimization for Tampa Bay and Clearwater markets
- Category-specific keyword mapping across all major auction verticals
- Strategic seasonal optimization for peak auction periods
- Local citation building and geographic targeting
- Technical foundation improvements including site architecture optimization
- Multi-location visibility strategy for broader Florida reach
- High-quality engagement metric optimization
3The Results
The nearly two-year engagement delivered exceptional results with 68% total session growth and 64% engaged session increase. The auction house achieved dominant local rankings across all major category keywords and geographic targets, with peak seasonal months showing nearly triple year-over-year traffic.
- +68% year-over-year increase in total sessions
- +64% growth in high-quality engaged sessions
- Peak months showing nearly 3x previous year's traffic
- Position 3 for 'Tampa Auction House' in Maps + Organic
- Top 3 in Google Maps for 'Clearwater Auction'
- Position 2 for 'State Auctions in Florida' in organic search
- Page 1 visibility for coin auction city-specific searches
- Page 1 visibility for fine art auction queries
- Dominant seasonal performance during peak summer months
$Sustainable Growth & Revenue Impact
3,000+
Monthly Organic Traffic
$50K-$150K/mo
Est. Monthly Revenue
50x+
ROI
- Auction activity surged during summer months with nearly triple traffic
- Organic search became dominant acquisition source at 89.58% of traffic
- High engagement rates indicating qualified auction bidders
- Dominant Local Pack visibility drives in-person auction attendance
- Category-specific rankings capture high-intent buyers across all verticals
- Two-year partnership demonstrates sustainable, compounding results
SEO Investment: $950/mo→Revenue: $50K-$150K/mo
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